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EntrepreneurNOW,
Business Financials Explained
LinkedIn , 2019 - 00:57:51.00
Making money is the very reason your business exists-but entrepreneurs often don't pay enough attention to the financials driving the bottom line. Sound financial planning documents are valuable to...
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EntrepreneurNOW,
Creating a Unique Competitive Advantage
LinkedIn , 2019 - 00:22:28.00
What do you offer your audience that no one else can? Defining your unique competitive advantage not only communicates why customers should choose you; investors also want to know what sets you apa...
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EntrepreneurNOW,
Creating Marketing Objectives
LinkedIn , 2019 - 00:24:59.00
Marketing objectives are the culmination of all of your marketing activities. But you must set concrete and measurable objectives to know whether you've successfully achieved your goals. This cours...
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EntrepreneurNOW,
Creating Your Strategic Marketing Plan
LinkedIn , 2019 - 00:38:55.00
"If you build it, they will come" may be a great movie line, but it doesn't apply to finding customers for a new business. You need to create demand for your product or service. This course outline...
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EntrepreneurNOW,
Defining and Segmenting Competition
LinkedIn , 2019 - 00:32:53.00
Contrary to popular belief, your business should have plenty of competitors. Thriving competition shows you've pinpointed a viable market. Defining and segmenting your competitors helps you better ...
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EntrepreneurNOW,
Developing Your Execution Strategy
LinkedIn , 2019 - 01:09:35.00
You've staked out a vision, studied the competition, and run the numbers. Now, how to get from point A to point B? Your execution strategy is your roadmap, containing everything you need to start y...
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EntrepreneurNOW,
Identifying Your Target Market
LinkedIn , 2019 - 00:42:32.00
Who are you selling to? Success depends on a focused and detailed definition of your core audience. In addition to providing lists of demographic and psychographic attributes for building a custome...
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EntrepreneurNOW,
Market Trends and How to Identify Them
LinkedIn , 2019 - 00:36:26.00
A nascent trend can be wind in the sails of your company. Identifying trends that are relevant to your business, while steering clear of fads, convinces investors that you've done your research. An...
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EntrepreneurNOW,
Mission and Vision Statements Explained
LinkedIn , 2019 - 00:36:41.00
Your business was likely born out of an audacious dream. Vision and mission statements invite others to share that dream. The tools and techniques shown in this course can empower you to create vis...
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EntrepreneurNOW,
Positioning Your Product or Service
LinkedIn , 2019 - 00:58:31.00
How do your customers see you? Market positioning is at the intersection of your offering and your customers-a promise you make in messaging and customer perceptions of how well you deliver on that...
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EntrepreneurNOW,
Pricing Strategy Explained
LinkedIn , 2019 - 01:32:13.00
Pricing can determine whether your business succeeds or fails. This course reveals a proven methodology for developing a pricing strategy and increasing customer perceptions of value so you can jus...
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